This site has been developed to give a specific explanation as to exactly what a Company brand contains. This site makes up part of the Brand sites. For an explanation of Brands, explore this page.
The Brands Scheme ©
Visual Brand Explained
The Visual brand is activated by the Product brand. The Visual brand serves as a visual characteristic without having a direct relation with the product. The Product brand has it's own image and the Visual Brand is only connected to the Product brand (usually on a temporal basis) as a marketing aid. The visual brand temporarily become the dominate brand, and in general has no relation to the
product. The Visual brand adds 'sale value' to the product.
A Visual brand can have a imaginative relation to the product and can also be a brand of another organisation.
