This site has been developed to give a specific explanation as to exactly what a Company brand contains. This site makes up part of the Brand sites. For an explanation of Brands, explore this page.
The Brands Scheme ©
Service Brand Explained
With service, we specifically mean; the paid profession of providing a service. Service providing organisations want to distinguish themselves from their competitors through the medium of a brand.
The Service brand represents a service providing organisation. These can have their organisations or be part of a Company brand. In this case the Service brand benefits from the organisation of the Company brand.
The Service brand is formed by professional people within the organisation. At the same time these people support the Company brand.
People actively working within the Service brand are also directly a Personal brand themselves. This depends on the personality of each individual, and how they can implement themselves to strengthen the Service brand.
