This site has been developed to give a specific explanation as to exactly what a Company brand contains. This site makes up part of the Brand sites. For an explanation of Brands, explore this page.
The Brands Scheme ©
Product Brand Explained
According to marketing notions, a service delivers a product. However, The Brand scheme delivers a clear distinction between the two. A service is performed by a person, a product is a tangible object.
The Product brand is the brand of a product. The Product brand needs it's own image.
More often than not a product is sold by other channels (the Company Brands of another organisation) rather than it being sold by it's own organisation. The Company brand which offers the Product brand, especially works on the marketing and the distribution of the Product brand.
The Product brand has its own image, which is often strengthened through the image of a (external) Visual Brand.
